Ensuring Your Child’s Nutritional Safety in a Digital Age

There’s a major market for meal services at the moment, with revenues topping $20 billion in the past year. All sorts of brands trying to appeal to audiences who want quick, convenient and health-conscious food dropped at their doorstep.

For families, this sounds like a seriously appealing cheat code. If the busy bustle of the day at work and school gets in the way of grocery shopping and meal prep, these services really have value to offer.

However, as with any high-flying niche, there are malicious actors out there looking to exploit it and compromise the safety and security of innocent consumers, who are simply trying to find health-conscious meals for themselves and their children.

With that in mind, let’s look at what it takes to detect and deflect the types of sites that seek to harm you. And instead, opt for legitimate meal service brands that aren’t just above board in their online operations, but legitimately committed to living up to the hype from a nutritional perspective.

SLAM-ing the Door on Food-Focused Scams

If you’ve spent any time looking into issues with cybercrime over the last few years, you might have encountered the concept of SLAM.  It’s an acronym that seeks to remind people to watch out for telltale signs that an email is a phishing message, rather than a genuine piece of correspondence from a trusted sender.

SLAM stands for:

Sender: Check the email address of the person who sent you the message.

Links: Be savvy about where any embedded links point to.

Attachments: Watch out for included attachments.

Message: Scrutinize the way the message is worded, looking out for a lack of overall coherence, formatting quirks and grammatical errors.

These rules may be email-specific, but they can also apply to websites you visit. So, the web address needs to match up with the brand or business in question, just as any outbound links on a landing page have to point to authentic and authoritative third-party sites. Likewise, the way the site is presented, from the copy on the pages to the layout of the menus, should be on par with minimum standards expected for web design today.

If you’re a bit behind the curve, it’s good to take a gander at what legitimate meal delivery sites should live up to. So, let’s take the HelloFresh calorie smart recipe menu as an example of the way things should be done. The address is trustworthy, the connection to your browser will be encrypted thanks to its use of HTTPS. The wording and aesthetics are on point and the focus is on the meal plans on offer. There are also no over-the-top or intrusive ads pointing to third party sites.

The act of investigating any meal delivery site you stumble across with this level of detail is about more than merely making sure you don’t have your identity stolen. It’s more than having your device compromised by malware. We’re looking for sites that are authentic and more importantly reputable. You want the quality of the food that’s talked about on-page to be represented in what arrives if you decide to go ahead with an order.

Integrating Independent Research into your Nutritional Journey

Hopefully we’ve set up a scenario in which you’re able to identify dodgy sites claiming to be legit meal service vendors. Given that there are over 1 million phishing attacks each quarter, this is a real, ongoing concern. The next thing that matters is further cementing the authenticity and reputation of a particular brand beyond this. Here are some things to look out for:

• A variety of meal plans which suit different dietary requirements. While you might not need anything too dialed-in, like a plant-based plan, right now, it’s nice to have this flexibility further down the line.

• Fresh ingredients and a real attempt to minimize the amount of ultra-processed foods included. We’re increasingly seeing that all sorts of health issues, from obesity to cancer, can be minimized by sticking with natural, minimally interfered-with foodstuffs.

• Good reviews from customers, and not just on the site itself. It only takes a second to look into the reputation of a meal service with a swift Google of its brand name, so there’s no substitute for some snooping. These are skills that you can also pass on to your kids, along with teaching them about the right way to behave on the web.

Final Thoughts

You shouldn’t feel that every single meal service site you discover or marketing message you receive is out to deceive you.  But it’s better to have healthy skepticism and a keen eye for detail. That way you can protect your own digital assets, while also taking care of what your kids are eating when you sit down at the dinner table together.