Category: Human Interest

Gen Z’s Increasing Influence on Brands

Gen Z is currently the second youngest generation, occupying the years between 1995-2010. They’re the most diverse generation, having 48% of its members nonwhite. They identify as LGBT+ 20% of the time, double the rate of any other generation. And they’re posed to be the most educated generation in the near future.

These are all important facts to know when considering the fact that by 2031 Gen Z is projected to reach over a quarter of all global income. This equates to over $2 trillion in earnings, an amount greater than even millennials. This is all to say that Gen Z’s opinions and consumer habits matter.

So what are those habits and opinions? What do members of Gen Z value in the brands and products they consume? The answer seems to ultimately lie in values. Gen Z have the lowest trust in institutions at large, the least loyalty towards brands, and want to find brands they can morally trust.

Gen Z Values

In practice this means 65% of Gen Z research a product before they buy it. Above all 63% of Gen Z trust friends’ recommendations, but regardless of where they’re getting their info, they’re looking for a specific set of values in brands and companies.

These values are sustainable business practices, affordability, ethical business practice, overall shared principles, and inclusivity. And in contrast, the values selected against are any form of sexism, racism, homophobia, and scandals at large. Gen Z is likely to completely refuse to buy from companies who exhibit any of these negative values and will create public outcry against those same companies as well. These same values are also influencing their career motives, which will ultimately determine their spending power.

Gen Consumer Loyalty

Two factors that deserve a little more attention are definitely sustainability and inclusion. While 73% percent of Gen Z consumers will pay more for sustainable products, 54% even saying they’ll pay more than a 10% increase, only 25% consider the environmental impact of a business at large before purchasing. This means that sustainability in products and specific examples is worth more than sustainability at large.

On the other hand inclusion is definitely a more overarching and comprehensive desired value. While there are specific desires, such as 65% of Gen Z consumers wanting options to search for clothes without specifying their gender, most are more general. For example, 51% of Gen Z wants brands that support inclusivity initiatives and 87% believe there should be better gender equality within the fashion industry.

These are just two values that members of Gen Z consider before supporting or buying from a brand. Beyond values, the market of social media and advertising specifically to those on their phones is also getting much larger. There’s many ways for brands to alter themselves and appear more desirable to Gen Z, and the time to do so is now before the consumers of Gen Z become the dominant economic generation.

How Gen Z Relates To Brands and How it Will Disrupt Global Markets

Top 4 Real-World Applications of Predictive Analytics

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How to Make a Family Tree With Kids

How to Make a Family Tree with Kids

Making a family tree with kids is a great way to teach them about their ancestry while helping them learn more about themselves. It can be a fun project that the whole family can work on together. Here are some tips for getting started.

Benefits of Building a Family Tree with Kids

There are many benefits to creating a family tree, such as understanding your genealogy, developing problem-solving skills, strengthening relationships, and many others.

Build a stronger sense of self-identity

Building a family tree with kids can help them develop a stronger sense of self-identity as they learn more about where they came from and what makes them unique.

Knowing where you come from is important to understanding who you are. For kids, this process of self-discovery often begins with learning about their parents and grandparents. But it can be even more enlightening for them to explore the branches of their family tree, discovering the stories and traditions passed down through the generations.

So whether you’re looking to teach your kids about their heritage or just want to bond with them over some shared history, building a family tree is a great way to do it.

Learn more about history

It is important for kids to learn about history, but making the past feel relevant to their lives can be tough. One way to do this is by teaching them about their family history. By tracing their ancestors, kids can start to see how they fit into the larger story of humanity. They can also learn about the unique challenges and experiences their ancestors faced. Additionally, exploring family trees can help kids understand the similarities and differences between their own lives and those of their ancestors. As a result, learning about family history can make the past feel more real and relevant to kids.

Build strong family relationships

As any family historian knows, building a family tree can be a rewarding experience. Not only does it help you to learn more about your ancestors, but it also encourages you to bond with your relatives. For children, this can be a particularly valuable experience. It is all too easy for children to become estranged from their extended families in today’s world, especially when there are not old family photos of many relatives. By working together to build a family tree, children can develop a sense of connection with their cousins and other extended family members. This can help to foster communication and understanding within the family.

How to Make a Family Tree

Trying to trace your family history can be a daunting task. Putting it all in a family tree is a great way to organize the information you’ve gathered.

Gather information

The first step is to gather as much information as possible about your ancestors. This includes names, hometowns, careers, achievements, and known locations. You should also try to determine the birth and death dates for each ancestor. Once you have collected this information, you can construct your family tree. Start with the oldest generation of your family and work your way down to the present. Be sure to include any spouses or children for each ancestor. If you are having trouble filling in some of the details, don’t hesitate to reach out to other family members for help.

Put your tree on paper

At a time when almost everything is done electronically, there are still some who prefer the old-fashioned way of doing things. For them, there is nothing like the feeling of holding a pencil and paper in their hands as they try to piece together their family history. While it may take a bit longer, creating a family tree on paper can be very rewarding. It allows you to physically see your progress, but it also gives you a chance to add your personal touches. Whether you choose to use colored pencils or family photos, a paper family tree can be a beautiful and meaningful addition to your home. Even if you own a computer, there is something special about having a physical record of your family’s history. Keeping a family tree on paper is the only way to go for those who value tradition.

One option is to use a family tree printable template. There are many different templates available online, and you can choose one that best suits your needs. You can also find templates specifically designed for certain countries or regions. Once you’ve found a template you like, simply print it out and fill in the information by hand. You may also want to use a pencil to erase any mistakes.

Consider family tree software

With modern computer technology, anyone can search the deep web to find people and research their ancestors to build a family tree. There are dozens of family tree software programs available, and most come with a tutorial to help you get started. Keeping your records on your computer has some advantages over traditional paper records. It’s easier to fix mistakes, and you can sort your ancestors differently.

Plus, every genealogy software package lets you print off your information on various forms and charts. But regardless of how you store your data, it’s important to back up your records regularly. If your computer crashes or you accidentally delete a file, you won’t lose all your hard work. And if possible, use an automatic online backup service to ensure that your data is always safe.

Share your tree

Once your child has completed their family tree, encourage them to share it with relatives who might have additional information or stories to add. This is a great way for kids to get excited about their family history and learn more about the people who came before them. Plus, it’s a great opportunity to connect with relatives they might not otherwise have the chance to talk to. So encourage your child to share their family tree with relatives.

Final Thoughts

Building a family tree with your kids is a fun project, but it can also be educational. It helps children learn about their ancestors and teaches them the importance of preserving family history. By following these simple steps, you can help your child create a lasting legacy treasured for generations to come.

Check out FamilySearch for more ways to get your kids involved in family history.

About the author:  Marc McDermott is a genealogist who has been blogging about the topic since 2019. His blog, GenealogyExplained.com, is one of the most popular resources on the internet for people looking to learn more about their family history. Marc’s passion for genealogy is evident in his writing, and he takes great joy in helping others learn more about their ancestors.

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Useful Tips To Help You Become Better At Playing Chess

How to get better at chess

Chess is an ancient game and for centuries it reflected perfect wisdom, the game played by the intellectual cream de la cream. However, this game was not only available to the aristocratic society strata, but to the commoners as well which eventually resulted in pricey tournaments.

For chess players, chess is more than a board game, it is a life-long passion and obsessive desire for improvement. No matter how good you are at playing chess, there is always room for improvement, and with proper habits and attitude, you can always have fun and simply be a better player.

To get better in chess, you should dedicate your undivided attention and focus on improving the segments you find to be your weakest points, and here is how.

Chess Is about Rules

There is no point in playing the game if you do not know the rules. Chess does not have complicated rules and certainly is not something impossible to be learned. On the other hand, if you are a professional chess player, this does not mean that you should not check the rules about the figures and some basic movements.

There are also openings, strategies, and game reviews you should pay attention to that will help you develop the technique and your own remarkable style.

Play a Lot of Games

Practice makes it perfect and you will get much better if you make chess games a part of your everyday routine. So, take your every opportunity to play the games and try out all of the new moves and strategies you have recently learned. You should also try out playing by using a chess clock and read reviews about clocks for chess to see what is the one that suits your needs best. Another smart thing you can do is to play chess online.

There is a whole bunch of websites offering you the opportunity to play against people from all over the world and even see what their styles are and if there are any variations in-game depending on the culture. To this end, Russians and Indians have exquisite styles which can help you improve your game considerably.

How to Become a Better Chess Player

Review Your Games

Whenever we play the usual chess games, we tend to forget what are the moves and which openings and endgames we used to win the game. However, by writing the moves down and reviewing your strategies once the game is over, you will be able to spot the wrong moves which will give you a deeper insight into how to eliminate these in the future.

Also, if you want to improve, then you should learn from playing and reviewing, and if writing the moves down while playing your games online is tiring, then you can just use the specialized analysis software that can help you see the good and bad points about your game.

Try Studying Endgames

Some chess games are very difficult to be ended and hence there are some endgame moves you can study in case you find yourself in this situation. This usually happens when almost all of your pieces are traded away and you are left with a king and a couple of pawns. Your last chance is to promote one of the pawns for queen and hence bring your chances back. This is known as the endgame, and learning how to stage and navigate your endgame will help you not only come back to the game but will help you win many games as well.

Plan Out Your Moves

Most chess games are being lost just because of the bad moves you tend to make and in order to avoid them, then you should double-check every move. Chess games tend to be lost because of the blunders and before you make your move, look closely at the table and be aware of all the happenings.

Memorizing Openings Is not as Useful

Most chess players waste tons of their energy and time while trying to memorize the sequences of chess moves better known as openings. The point is that most players do not know many openings, and even if they know, then the chances to play them out are very small. The useful thing you can learn from the top is the opening principles and strategies; on the other hand, wasting your time memorizing a whole bunch of book moves will not give you good results.

Chess is a classic tabletop game and playing it comes with many benefits which can be applied to life as well. Good strategy, good reviews, avoiding bad moves, and double-checking the board tend to win many games.

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Six Strange and Interesting Things You Can Learn About the World Today

Scary Dinosaur

The world is full of many wonders and marvelous mysteries. There is no much to learn about our planet, nature, and ourselves as human beings. Sometimes it all seems so random. Yet, when you look very close, you will see how interconnected things are.  So, come!  Let’s explore these strange and interesting things today.

When we open our minds to the marvels of the world and in the people around us, we expand our knowledge of the universe and grow to be better human beings.

Contents: Here is what you will learn as you read this article.
  1. Where Giants Walked – Did giants exist in the past?
  2. Pareidolia – Do you see things in the clouds?
  3. How We Talk Like Animals – Animals can’t talk, can they?
  4. Why Getting to Know Old People is Cool – What we can learn.
  5. The Scary Side of Sneezing. – Dark origins of Bless You.
  6. What Do Cats and Flies Have In Common? – You’d be amazed.

Some kids like history. Some like thinking about what the future will look like. Other’s enjoy discovering the vast numbers of animals in nature. Insects seem so small. Yet, we are just as small when you view ourselves within the earth and the universe.

Whatever your fancy, there are endless strange and wondrous things to discover. An adventure awaits for those willing and eager to learn.

1. Where Giants Walked

For centuries, the Goolarabooloo — a group of aboriginal people living on the northern coast of Australia — honored a very strange place.  The ground there had deep impressions in the rock that the Goolarabooloo described as a place where spirits walked.

Only when dinosaur experts examined the land did the world discover that the imprints were the tracks of dinosaurs who walked the earth hundreds of millions of years ago.

The footprints are partially covered by tides and the dinosaur scholars have to watch out for sharks and crocodiles when they try to study them. Most of the footprints are smaller than your hand but in March, 2017, the experts found one that excited the world: it is the largest dinosaur footprint ever discovered.

There are many of these massive imprints, frozen in time 115 million years ago, but the largest is five feet and six inches long—or 1.7 meters. This print is large enough for a man to lie down in. The creatures who left these impressive prints are from the dinosaur group called sauropods, the largest creatures ever to walk the planet.

Sauropods typically have very long, thin necks and long tails that tapper off at the end, with a gigantic boy in between. These massive dinosaurs were herbivores, living off vegetation, unlike their carnivorous relatives who ate other dinosaurs.

A large sauropod would be about the size of a 737 airplane.

The sauropod group includes the Brontosaurus, Brachiosaurus and Apatosaurus, all creatures that would have made elephants wee. A good sized sauropod would make even a Tyrannosaurus Rex look puny.

The discovery on these huge footprints spread from the north shores of Australia to people all over the world. Before this find, the largest dinosaur track was found in the Gobi Desert in Mongolia.

It, too, came from a sauropod—probably a Titanosaur—and measured 42 inches, or 106 centimeters. That was only a year before the discovery in Australia. As long as humans keep exploring and searching, even bigger footprints might be found for years to come.

The Goolarabooloo believe that those grand impressions are the marks of great spirits. People who love dinosaurs think that the Goolarabooloo might be on the “right track.”

2. Pareidolia – Images in the Clouds

Pareidolia Images in the Clouds

Flat on the grass, face to the sky, you’ve probably gazed up and picked out shapes in the clouds: dogs, trees, ice cream cones and almost anything else. Or you’ve looked up at the moon and seen a face.

The ability to do this isn’t a sign that you’re seeing things; it tells you that your brain is performing a job that is not only normal, it may have helped keep early human beings alive.

The ability for the brain to see familiar shapes in random things is called pareidolia. No, the clouds aren’t really shaped like lions or two birds kissing. That’s simply your brain trying to make sense of shapes that have no sense.

People who study pareidolia have different ideas on why this is an important skill for our brains to perform.

One theory goes back to when humans lived in the wild. With all the dangers that can lurk in forests and jungles, the ability to spot danger—or safety—can be the difference between life and death. A human who can more quickly spot a predator can get a heads start on running away.

Another theory is found in the eyes of babies. With all the new shapes in the world, babies are instinctively drawn to faces. They will stare at a face for longer and more intently than any other thing in their new lives.

Some researchers say that babies can recognize familiar faces just weeks after being born.

Pareidolia is part of this learning process, because the brain, experts think, looks for faces. It looks for faces in stains on a wall, in clouds, in leaves –in almost anything.

In many famous instances, people have seen the faces of familiar people in food, like the almost infamous example of the image of Mother Theresa found on a cinnamon roll. Abraham Lincoln and George Washington have both been spotted in chicken nuggets. Kate Middleton’s face was seen on a jelly bean. These are all examples of pareidolia, seeing something –or someone—familiar in a totally unrelated object.

Counsellors sometimes use pareidolia to get insight into the minds of clients. This is done using a Rorschach Test.

This test uses totally random ink blotches. Psychologist believe that when clients look at the blotches, the thoughts on their mind will be revealed in what the client says they see in the blotches. If that theory is correct, then perhaps clouds are nature’s Rorschach test.

Next time you are staring at wall paper or embers in a fire or clouds in the sky and suddenly see a face, remember: There is nothing wrong with you. Your brain is doing one of the many extraordinary tasks it is wired to do: use pareidolia to help make sense of the world.

3. How We Talk Like Animals

How We Talk Like AnimalsYou wave at your buddies, signaling them to come close. You’re walking home from school, smell fried chicken and pick up speed. Your friend doesn’t see you across the park, so you whistle. You know that a girl or boy that you really like will be at the school dance so you make sure that you are wearing your good jeans.

Those are all examples of how you talk like animals talk.

We humans have developed ways of communication that go beyond how animals talk. We can exchange ideas about dreams and the future and technology. Animal communication tends to be geared to survival; that is, escaping predators, signaling the readiness to mate or about finding food.

We are animals and although we have evolved to create this marvelous thing called “language,” we still have the instinct to respond to “non-verbal signals.”

Consider crabs. They are known to wave their claws to signal to a potential mate. This is similar to you outstretching your arm and waving at friends.

Smells are very strong with animals, directing them to good eating, just like you with fried food. The scent animals use most commonly are created by pheromones, a hormone some animals secrete. These pheromones alert others about a perfect mate or of an approaching predator. Your male dog uses pheromones when he raises his leg to mark his territory.

Bird songs are whistles that speak a thousand words. They can be used to call their babies, alert others to danger and to scold an intruder. But humans also use whistles.

Primitive peoples are known to use whistling before using words. New Zealand aboriginals use whistled tones to talk to the dead. You use whistling to call your friends over.

Dancing is another method that animals use to communicate. Bees dance to signal not only the presence of food, but how good it is. That is called the Waggle Dance. Other animals dance as a method of communication—like humans. Think about that at your next school dance.

Elephants tell other elephants that they want to play by winding their trunks around each other. Gorillas communicate anger by sticking out their tongues.

Peacocks use their spectacular plumage the same way that girls, boys, men and women do: to show that they are attractive and worthy of attention.

From the beginning of life on earth, animals evolved and survived and went on to raise generations of little animals—and that includes us. We are long removed and advanced from animals in many ways. In other ways, we are bees dancing about food.

Remember that the next time you make a face at a friend who is about to say something silly.

4. Why Getting to Know Old People is Cool

Old People Are CoolThey move slow. Most don’t have Instagram accounts. They don’t listen to rap or ride hoverboards. They are so different from you that they seem like they are from another planet. So why should you get to know them or talk to them?

We’re talking about old people. Agreed, the word “old” is a relative word. But for this article, we mean older people that may be of similar age as your grandparents or even older. Some live for over a hundred years. Perhaps it’s an older neighbor with gray hair who is retired. Or a war veteran who comes to visit your school.

With social distancing these days it may not be possible for you to go visit an elderly person, but now is an ideal time to call someone you know.  They be lonely with few or no visitors.  Or they may be your neighbor and it’s could be as simple as saying high from your back yard or deck.  But it won’t just be a benefit for you. Here are a few reasons to not “count them out”.

Old people are time travelers.  It’s true. Think about a person who is 80 years old. When that person was a little child, there were no cellular phones, no Internet, no penicillin, no satellites, no microwave ovens or many of the small tools you use every day. 8o years ago, many people still didn’t have ball-point pens or telephones.

When you talk to an old person, you can see into the past. You can talk to someone who lived there. How did they visit with friends without mobile phones? What was life like without TV? How did they listen to music? An old person can take to back to a different time and a different world. When they talk about the world when they were your age, they are traveling through time. You are traveling with them.

Old people have learned to live with the hard parts of life. They may not know how to repair computers attacked by a virus, but they can help repair human problems. Old people have had their hearts broken and survived. They’ve lost loved ones and dear friends. Most of them have moved from their home to somewhere else. They’ve been hurt, bullied, insulted and had to struggle in life. No matter what you are feeling, an old person can help.

Old people know stuff you don’t. Remember, every life is different, meaning that every old person has different information in their head. Still, older people may know things that solve little problems you have. Need to put a wheel on a toy? Ask an older person. You lost a button? An old person can probably help. What do you do when the power goes out? Where is the oil in a car? When you have a question, ask an old person. You could learn a lot.

Old people can help you make big decisions. After living a long time, most people have made countless choices. Some of those choices were positive. Some were not. Ask an old person about those god and bad decisions. What do they regret? They can help you make better decisions so that when you are an old person, you’ll be happier.

That is your future. Yes, if you take care of yourself, you will someday be an old person. You will see the world and life change in ways that you cannot imagine. By talking and getting to know older people, you see into the future: YOUR future.

5. The Dark and Scary Side – of SNEEZING

The Scary Side of Sneezing

Sneezing. We all do it. It seems so simple. You get an itch in your nose, a tickle in your head and then: HAH-CHEW! You don’t decide to sneeze. It just happens. A sneeze can be funny, but it can also be dangerous. In fact, sneezing has a dark and frightening history.

People have sneezed since the beginning of time. And all over the world people have responded to a sneeze by wishing the sneezer good health.

In ancient Rome people would say “Jupiter preserve you.” Ancient Greeks would say “good health to you.” Even though these people didn’t know about germs, they knew that sneezing was a bad sign.

Some thought that the soul left the body when a person sneezed. Wishing good health helped keep the devil away from that soul. Other people thought that sneezing was how a person got rid of a demon. A blessing was to help keep the devil from re-entering the person’s body.

The phrase, “God bless you” is believed to come from Pope Gregory The Great during the sixth century. This was when a deadly bubonic plague ran wild through Europe. The blessing was uttered after a sneeze in the hope of preventing the spread of the illness. Of course, it didn’t.

Probably the most familiar response to sneezing is: gesundheit. This is a German word that means “health.” In Punjabi, people say “Glorious Lord.” Latvians say, “To your health.” Albanians simply say, “Health.” While some cultures have different ways to answer the blessing, the usual thing to say back is: “Thank you.”

Sneezing is also thought to have inspired a famous old children’s rhythm: Ring around the Rosie. In the 1800s, people thought that the poem was a playful description of the plague. The words, “A-shew-A-shew we all fall down” was thought to describe sneezing then getting sick and falling.

While there are scary things that really happen in the world, history experts don’t think that the nursery rhythm was written because of the plague.  Still, people still believe the story.

Of course, now we know that sneezing is one way our bodies get rid of germs. Years ago, people were told to sneeze into handkerchiefs. This wasn’t a good idea, because the germs still lived in the cloth.

Now people are told to use tissues then throw the tissues away and wash their hands. If you sneeze and do not have a tissue, doctors say that you should to sneeze into the elbow of your sleeve.

We know that sneezing isn’t caused by demons, but we do know that germs are dangerous. You can still say “God bless you,” but to be safe, use a tissue and wash your hands.

6. What Do Cats and Flies Have In Common?

Cats and Flies. An odd pairing indeed. What do they have in common? The answer to this question is simple: useful hair. Your own hair can be useful. It can keep you warm, protect you from sunburn and, yes, show the world your style. But the hair on cats and flies can save their lives.

Have you ever watched a cat stalking something in grass? You strain to see what they’re after, but you can’t. The cat might not be able to see it either. What tells a cat that something is skittering around in the grass is its hair. Cat hair is extremely sensitive. When a mouse of beetle moves through the grass, it disturbs air. Cat’s hair is able to detect that movement.

Even tiny changes in air pressure can be felt by cat hair, pointing the animal toward a potential snack. The hair also alerts them to predators sneaking up behind them, helping keep the kitty alive.

That same special hair ability tells flies when someone is trying to swat them. When you swing a swatter towards a fly, the swatter compresses the air between it and the insect. The fly’s hairs can feel the air pressure changes overhead and has time to take off before the swatter comes down.

Cats and flies have something else in common: useful foot pads.

The pads on the bottom of a cat’s paws are very sensitive, able to detect temperature, pressure and even vibrations, giving the feline yet another tool for staying alive.

Fly foot pads perform valuable work, too, but again, the main reason is hair. Flies have hair on their legs.

They also have hair on their foot pads that produce a form of glue made of sugar and oil. This glue helps them land and walk on walls and ceilings. It also means that flies leave tiny, sticky little footprints on anything those foot pads touch, like counters and people.

This glue can hold diseases that stay behind after the fly has swooped away, which is why flies are known as health hazards.

Cats can carry disease on their pads, too, but at least they don’t make glue.

Cats and flies are incredibly different, belong to different animal categories. Still, they share the biological advantage of having useful hair. That hair, with its sensitivity to air pressure, means that when your kitten is trying to catch a fly, the fight will be even.

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